The seventh season will present a lot of reality events, where Paul organizes a burger-eating contest at the Coney Island Wahlburgers to coincide with Donnie throwing out the ceremonial first pitch at a Brooklyn Cyclones baseball game; Bob's daughter asks him about their family heritage for a school project. On the other hand, While filming Transformers 5, Mark tries to wear Wahlburgers merchandise in some high-octane scenes.