Maybe at this point it's too much to hope for an animated film like The Angry Birds Movie to exist as anything other than marketing fodder, but hopefully it's not too much to ask for that #content to have a shred of substance to it.
The film launches a barrage of avian and porcine puns, plus a flock of knowing pop-culture references... Most of these will fly right over the heads of younger viewers, but the film's rambunctious silliness will go down a treat.
Both children and adults will delight in the way the destruction of the pigs' island amplifies the joys of the original game. The effect is an amusing reversal of cultural recognition as the role of the icons expands through reproduction ...
The game "Angry Birds," at its core, is a destination for switching off your brain. And movies, even throw-away summer animated kid films, should aim for something more.
Would have been terrible even if it managed to come out during the period of time when society might have been interested in it. Instead, it's both terrible and deeply pathetic.
The Angry Birds Movie is really not bad. It is actually very actively okay. The film has taken its bird-brained brand... and used it to construct characters and plots that are certainly serviceable, and possibly even inspired.